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The value of nearly 6.6 billion yuan, Yanbu underwear won the national brand demonstration area

2018-05-03

Source Nanfang Daily

Shanghai in the end of November, "Victoria's Secret" underwear show to attract a global eye-catching fashion feast. A month ago, also in Shanghai, China's underwear industry leader Yanbu underwear is also an industry initiative, has attracted the attention of the outside world - China's first underwear index "Yanbu Underwear Index" was officially released to the industry big data collection as underwear business Precise positioning to provide decision-making reference.

From the reform and opening up of the "three to fill" to a number of brand enterprises leading the development of the domestic underwear industry, Yanbu underwear has been trying to Foshan professional town transformation and upgrading to do a useful exploration.


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Currently, OLY Lennon, the United States thinking, according to Manley, and other underwear brands shape the underwear industry Yanbu brand signs. In the 15 consumer underwear brands in China, Yanbu underwear occupy half. In 2016, "National underwear industry famous brand to create a demonstration area" spent Yanbu; the same time, Yanbu underwear to 6.586 billion yuan worth of regional brands topped the national list of top 100 brand value.

At present, in the exploration of upgrading the whole industry with information technology and improving the industrial ecology with the public service platform, the industry and brand butterfly of Yanbu underwear continue to change.




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